Maarud

The Plastic Pledge

Plastic reduction and recycling
We are serious about sustainability and are committed to reducing plastic consumption. When we last relaunched our potato chips in 2023, we cut around 28 tons of plastic per year just from our packaging. We continue to improve solutions for bags, cartons, and pallets, with several projects underway. Our goal is to further reduce our total plastic consumption by 10 per cent.

Maarud has signed the Plastic Pledge
Maarud signed the Plastic Pledge in 2018, an initiative by Green Dot Norway aimed at reducing plastic waste and increasing plastic recycling in Norwegian businesses. Reducing total plastic consumption has an even greater climate impact than focusing solely on recycling.

Packaging pledge
As part of Intersnack, we also have a comprehensive packaging strategy called the Packaging Pledge. Our goal is to make all our packaging 100 per cent recyclable by 2025 and the overarching goal is to reduce packaging by a total of 15 per cent within the same timeframe.